Everybody knows that Julieta Álvarez is our favorite designer.
Her new collection is based on simple and quite genius concept. Planitud (flatness), means to use a steamroller over her usual set of shapes in order to make them flat. A design review over the already familiar that bring us a new array of interactions with the body.

In a really quick photoshot and with the help of our new muse, Jara Arrieta, we tried to play a similar game: to keep a constant aesthetic, mainly in terms of natural light and a soft color palette, but representing the full array of women for which Julieta creates her pieces.


Model: Jara Arrieta

Julieta Álvarez